What we do

Communica is your partner in strategic communications.

This doesn’t mean more content or more channels. It means establishing what matters, who matters, and when to act.

Strategic communications is the difference between noise and impact.

Our services

Strategies and plans

We develop bespoke strategies tailored to unique situations. This means understanding your objectives, challenges and social licence to operate.

These things are all considerations when we work with you on mapping an effective, multifaceted pathway to success.

In all scenarios, our goal isn’t to create a strategy that sits on a shelf – it’s to create a usable guide that informs decision-making and outcomes. This can also support more granular plans, which we can create, to implement activities and outputs.

Crisis communications

When things don’t go to plan, you have to act decisively and with considered messaging and approach.

We help you navigate high pressure situations, restore confidence and protect your authorising environment.

We know crisis happens when you need it the least, so we’re available to support out of standard business hours.

Public relations

We manage media, events and opportunities to ensure your story reaches the audiences that matter for coverage that makes a difference.

We look at all different channels and approaches to secure visibility of your initiatives and milestones.

Reputation and brand

Your licence to operate and your relevance with your audience is one of your most critical assets. This is more than a look and feel, it’s the package of who you say you are, how you show up and how you perform.

Successfully managing your brand directly impacts your reputation and your positioning – how people perceive you and your organisation.

We strengthen your licence to operate and enhance general good will through considered brand and reputation management.

Stakeholder engagement

Understanding your audience and their interests is key to business success. We map interest, assess influence and design engagement approaches aligned to your objectives.

This makes sure that you are courting support and mitigating risk in a proactive manner, and so when something doesn’t go right, you’ve built strong relationships that you can count on.

Government relations

Our experience has been forged over years leading high profile, contentious and critical projects for government. These are city-shaping, reputation forming and space activating outcomes.

We know how to navigate complex government environments and competing priorities, so that we can support your organisation to be heard, understood and positioned effectively.

Community engagement

We’ve led large-scale community engagement campaigns for government that have directly influenced delivery outcomes.

We’re experienced working on contentious projects and policies that have statutory consultation obligations or need community and stakeholder input.

In these scenarios we work with you to understand how engagement is used to inform outcomes so that we can create a genuine engagement plan and activities that deliver meaningful feedback and data.

We also partner with accredited market research providers when large-scale engagement based on statistic representation is required.

We are IAP2 trained and accredited and all our engagement follows IAP2 best practice.

Place activation strategies

We create and implement strategies that bring places to life, activating spaces in ways that encourage people to gather, connect and engage with their environment.

Our experience is unique and built on years of curating authentic spaces in government where community participation, sustainability, budget constraints and development opportunity must be carefully balanced.

We establish vision, values, activation pillars and measurable outcomes to guide delivery and ensure success.

Because we think holistically, our placemaking strategies integrate destination branding and long-term strategic positioning.

Destination branding and marketing

Our approach integrates destination branding and marketing to position places for long-term success and strengthen community and visitor appeal.

This includes establishing place naming and branding in a way that connects and resonates with audiences.

Our unique value-offering incorporates our ability to bring together community, strategic positioning and creative outputs layered with place activation outcomes.